When Beats by Dre launched their new and most colourful headphones to date – the POP collection by Dr Dre – they needed a campaign reflective of their iconic brand to “make the world a little brighter” wherever they went.
With the product tagline “Make it Pop wherever you go” – our full branded van did just that. Hitting some of the most iconic landmarks across London, our team supported an ice cream give-away, over 4 days, where members of the public were given the opportunity to see, hold and test the headphones – while enjoying an ice cream as fresh and cool as the product itself.
