Promo Ice Cream helped Summer get off to a flying start with this campaign for British Airways.
To celebrate the airline’s 100th Birthday a fully branded van was based in London at Westfield, Stratford and the Excel centre where our team were joined by Cabin Crew, giving away ice cream with branded wafer discs along with freebies including luggage tags, beach balls and postcards featuring exciting prizes including flights and a five star holiday.
“We wanted to celebrate the British Airways centenary and our busiest year yet at the airport by sharing the holiday spirit. Ice creams and postcards are the most iconic symbols of summer holidays, so we thought it was a great way of getting the people of London into the holiday mood” Luke Hayhoe, General Manager Commercial & Customer – British Airways
