With a new album just launched, a set at Reading Festival confirmed and a huge new tour to be announced Promo Ice Cream were engaged to support Panic! At the Disco spread the word and get festival goers excited.
With a fully branded van, highlighting upcoming tour dates, Promo Ice Cream drove between Reading Station and the festival – giving out free ice creams to grateful revellers.
The band themselves promoted the #KingOfTheCones giveaway on their Facebook page, and the stunt was picked up by excited fans and promoters on Twitter.
All in all, a refreshing way to promote the band ahead of their storming performance!
